SEEK IT: Jojoba, Cedarwood, and Castor Oils
What they do: “Each ingredient has its place,” says Joseph Moore, CEO of the new natural grooming line Olivina Men. “In our beard oil/shave prep products, castor oil is used for comfort and razor glide, while jojoba oil is included for non-oily moisturizing of the skin. We use cedarwood oil to keep the beard smelling fresh.”
Where to find it: Olivina Men Organic Shave Prep & Beard Oil ($24, www.olivinamen.com).