For Hyper-Curated Looks

After hip fashion digest Inventory magazine sold briskly in 2009, editor Ryan Willms launched a site to sell the kind of ultracool wares he was pimping on paper. The thread uniting the spare offerings is attention to detail. A jersey jacket from Nigel Cabourn, for example, is made with yarn woven so tightly it lends structure without sacrificing softness. It's $850, but supreme comfort isn't cheap. (Pictured above is the Mt. Rainier Design parka.) [stockroom.inventorymagazine.com]