For Stylish Bikewear

For bike geeks with taste, Outlier makes casualwear, like the Three Way Shorts (pictured), that wicks away moisture. Founders Abe Burmeister and Tyler Clemens realized in 2008 that cycling to work was problematic. "We were tired of the Superman routine, finding a booth to change in," says Burmeister. The duo's answer: Use high-tech fabrics that allow you to ride – or hike or swim, for that matter – without looking like you're in a Lance Armstrong costume. [outlier.cc]