If the task of memorizing endless lists of winners, losers, and competitors is simply too daunting, then try to latch onto something small, exhaustively research it, and become a specialist, Carton suggests. For instance, one of Carton's favorite basketball players is former Knicks shooting guard John Starks. "John Starks made $3.50 an hour as a grocery bag boy before he made it into the NBA," Carton points out. No, it's not exactly thrilling or particularly sports relevant, but spouting that out in conversation suggests a deeper knowledge of a topic than pedestrian sports stats.