Once the application has been approved and the rules are set, it's game on. "A lot of it is planning," Janela says. "People tell us that actually preparing is the hardest part." Breaking an individual record involves a different sort of logistics than assembling thousands of people in one place. In general, group records are easier to break if you're willing to be methodical. It's also important to think ahead to the final step – submitting the evidence – before even starting. Capture rapid movements with slow-motion video to confirm each repetition was fully completed or setting up a wide angle camera to capture a massive audience so each person can clearly be counted. Whatever you do, you'll want to run the plan past someone else first in case you forget something important.