Just using any old soap to wash your skin is not the best way to preserve your appearance. "A lot of guys don't understand the importance of skin care," says Dr. Cameron Rokhsar. Dry skin is a particular blind spot for men. They often use soaps that strip their skin of its top layer of oils. The resulting dry skin can emphasize wrinkles and make skin appear dull. To combat dryness, Rokhsar recommends moisturizing post-shower (and whenever your skin feels dry). He also says that anti-aging creams containing retinol, vitamin C, or growth factor may be worth trying.