Ferriss stays away from using the word meditation, because it puts people off, but he does a short – three- to five-minute – vipassana session every morning to cultivate awareness before he starts his day. According to Ferris, when you have a Protestant work ethic, like the one we have culturally inherited in the United States, practicing some type of gratitude or awareness training is the difference between feeling successful and simply being successful. "I've even experimented with sensory deprivation tanks," he says.