Adrian Ballinger and Cory Richards
Nearly every year, someone scores another first on Mt. Everest — first to snowboard off the summit, first to climb it in under ten hours, first to host a rock concert at Base Camp. This year Eddie Bauer athletes Adrian Ballinger and Cory Richards will become the first to Snapchat from the world’s highest peak, posting daily photos and short videos to the social media site. Already they’ve captured stunning views of the mountain from a high-altitude helicopter and yak trains ferrying their gear in to base camp. Over the next three weeks, they’ll cover their push to the top. It’s all part of their #everestnofilter expedition, and its goal is to shed light on both the high drama on Everest as well as the mundane preparations that are essential to a successful summit bid — something Ballinger and Richards know well.
Cory Richards' Biggest Challenge: "I think Adrian and I both have enough experience to know when to put the phone away, when it’s appropriate to be filming and not — when Snapchat is a relevant tool and when it is a distraction. But drama does drive traffic. There’s no arguing that. But the point of documentation is not to capture drama, it’s to tell a story, and I would hope that we would do it tastefully should something tragic unfold."
Adrian Ballinger's Biggest Challenge: "With Snapchat, you have to take the photo or video in the act itself, and you have to post it right away. You can’t edit a photo later and then re-upload it, you can’t put together different pieces of video. You can’t think for days about the caption you want to put on it. It’s all instant. And I think that allows a really different look into Everest than anything that’s ever been done before, but it’s a challenge, when to film and what.