We Can Already Declare the Winner for Best Super Bowl Commercial

It's already the Super Bowl commercial to beat: The Coen Brothers directed a commercial that is basically an Easy Rider tribute, complete with Peter Fonda and the Mercedes-AMG GT (one of the best rides we saw at the last Paris Motor Show).

The Coen Brothers’ homage to Easy Rider takes on a comical tone — more Jack Nicholson than Peter Fonda — but then offers a punch line with none other than Wyatt himself.

This Super Bowl ad is pure nostalgia — no real controversial message and from two directors who always know how to keep their audience smiling. Good luck doing better than this.