If you're going to see a man about a dog, it might pay to shop at Fetch first. The new eyewear company sells hip designer shades, prescription glasses, and stylish readers then gives 100 percent of its profits to support animal rescue and adoption. Founder Ann Sacks started Fetch in order to marry her love of all things canine and feline with her passion for design, and the odd combination works – especially for the dogs and cats that are rescued from overcrowded shelters, given veterinary care, and then matched with new owners.

Fetch offers a wide spectrum of frames, from small and sleek to sturdy and sporty. Squinters can pretty much craft the exact glasses they need by choosing between a host of frame colors, shapes, sizes, and lens types. Fetch also has a "Try at Home" program that allows potential buyers to road-test six pairs for a week in order to see which pair works best for them. If that all sounds reminiscent of Warby Parker, that is probably because it is. Fetch – founded in 2004 as Amy Sacks Eyewear – was likely an inspiration for the rapidly growing eyewear powerhouse, which donates a significant share of its returns to charities that supply glasses to developing countries. Given how similar their frames are, the retailers represent a choice between helping afflicted animals or disadvantaged people – a myopic altruist's dilemma.

Our favorite frames are the Jacks, which look good with both clear and dark lenses. They're simple and square, but the olive-green bows give them a bit of an alpha male edge. The aggressively geometrical Leo shades are also worth a look if you don't mind exuding a Doberman pinscher's intensity.

The prices are fair – about $85 to $125 per pair – and all Fetch specs are backed by a lifetime warranty. So, theoretically, one purchase will last you forever, but since Fetch rolls out new styles regularly, you'll probably want to shake up your look and go for a second, or third, pair. That shelter dog still waiting to meet his boy sure hopes you do. [$85, fetcheyewear.com]