Sid Mashburn wears its traditionalism lightly. A sophisticated store that appreciates classic tailoring but knows when to break the rules, the Atlanta staple pulls in men who are comfortable dressing up and are on the hunt for suits, blazers, dress shirts, and shoes. Increasingly, the store's focus is on Sid's private label, which offers gray sharkskin suits, gingham shirts, calfskin Chelsea boots, and other clothes for men who unapologetically love clothes.

The store traffics in formality but encourages customers to emphasize their individuality with bright ties, pocket squares, and unexpectedly casual pants. Sid Mashburn cites as inspiration such varied cultural touchstones as Steve McQueen, Belle & Sebastian, and the 1971 BMW 3.0 CS, which means that this place has an iconoclastic streak despite its buttoned-up reputation.