Parker Dusseau was a tall man with a broad smile who spent as much of his time outdoors as he could. He skied, sailed, biked everywhere, and apparently founded the San Francisco Fly-Fishing Club. He taught his nephew, Vaughn Brown, to love terriers and encouraged him to go out into the world.

"He was that awesome relative who let me get away with stuff while still taking care of me and [who would] take me out into the woods," says Brown. "He was 'The Most Interesting Man in the World' before Dos Equis blew that out and I thought, 'I've got to honor this guy for being such a badass.' "

Brown has memorialized his uncle by naming a new men's clothing company in his honor. The up-and-coming active lifestyle brand has just started taking preorders on its handsome, locally manufactured chambray shirts and slick, abbreviated biking trousers. The collection is designed to provide options for men who want to transition seamlessly between work, horseback riding, cooking, hiking, sport shooting, racecar driving, and mountain climbing.

"I felt like I was putting on a costume to go cycling rather than wearing clothes that adapted," says Brown, a 41-year-old former ad exec and musician from Boise, Idaho. "A lot of highly technical clothes look highly technical, and I wanted something I could wear to work and feel good about."

Brown is feeling so good about his new venture that he's had the company's logo and his uncle's name tattooed on his forearm. The logo happens to be an image of his dog, Winston, who earns his keep by modeling in the company's catalogs and guarding Brown's desk at his office.

The goods are available online, but California cyclists are likely to start seeing Parker Dusseau shirts and pants in local stores. Brown is working with high-end cycle shops like Santa Monica's Bike Effect and Mill Valley's Studio Velo to stir up interest among serious pedalers like his uncle. He plans to start manufacturing breathable merino sweaters as soon as he can. 

"My uncle was always dressed for the occasion," says Brown. "He was a man of the world, and I always wanted to be like that." [Shirts from $145; parkerdusseau.com]