Eighty years ago, Allan H. Muhr, the captain of the French Davis Cup team, promised René Lacoste an alligator suitcase if he won a certain important match; when the 'Boston Evening Transcript' reported the story, Lacoste somehow became "the crocodile," and a nickname, a legend, and a legendary logo was created. To celebrate 80 years of sporting style, Lacoste is launching a series of limited-edition products, from T-shirts and watches to glasses, shoes, and pendant necklaces, created with legendary British art director Peter Saville (who's designed everything from Joy Division record sleeves to the English national soccer team's shirt). Our pick of the litter, though: This simple, elegant two-ply cotton pique polo. When things work this well for this long, they're tough to improve upon; somehow, Lacoste did. [$100; shop.lacoste.com]