Cancer research is one of Hunter-Reay's deepest passions, which has led him to become one of 13 worldwide envoys for the Livestrong organization and the founder of the Racing for Cancer charity; in fact, his car number is a reference to the 28 million people currently battling cancer worldwide. The annual Florida Fish For Life fundraiser, which usually takes place on January 26 in Palm Beach, is an opportunity for him to flex his celebrity muscle and attract attention to his favorite cause. []