In-store TV displays are disorienting by design. The flatscreens are usually set to a "vivid" or "demo" mode, barraging your optic nerves with overly vibrant colors. Speakers blare in unison, house brands lurk among the proven ones, and employees circle, desperate to close every deal. Seeing your next TV in person is valuable, but only marginally so. Your in-store experience will almost never line up with the kind of lighting, viewing angles, and content you'll be working with at home. Don't be afraid to do your research in the store, and then buy online. Shipping for flatscreens is typically free, and these are big-ticket products, packed to withstand the apocalypse.
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