Sensory memory consists of iconic (visual), echoic (auditory), and haptic (touch-related) memory and is usually very short-term. Yet studies – often stemming from marketing research – have shown that involving multiple senses, like the picture of a flower with a floral scent, enhances people's ability to memorize what their senses are taking in.
Credit: Getty Images
Powered By ZergNet
Style & Design 2014
Tech, Tools, Toys & the Hottest New Gear
Plus: When to Say No to Your Doctor
ON NEWSSTANDS NOW
Mike Rowe Brings Back the Blue Collar Hero
Kidnapped in Syria: Anthony Loyd's Harrowing Story
Sign up to receive the Men’s Journal newsletter and special offers from MJ and its marketing partners.