Sensory memory consists of iconic (visual), echoic (auditory), and haptic (touch-related) memory and is usually very short-term. Yet studies – often stemming from marketing research – have shown that involving multiple senses, like the picture of a flower with a floral scent, enhances people's ability to memorize what their senses are taking in.
Credit: Getty Images
Powered By ZergNet
Why the 63-Year-Old American Rock Icon Still Won't Back Down
Plus: Wildfire Epidemic: Climate Change and the Burning of the West
ON NEWSSTANDS NOW
Richard Linklater's Life Advice
Tom Petty Still Won't Back Down
Sign up to receive the Men’s Journal newsletter and special offers from MJ and its marketing partners.