Richer Poorer Socks
Credit: Photograph by Michael Pirrocco

Cali-based Richer Poorer specializes in turning quotidian clothing into something memorable, in particular with the company's ridiculously extensive line of anything-but-ordinary socks. Each pair, made primarily of comfortable, breathable cotton, is a statement item on its own, at turns whimsical, sophisticated, and every shade between. Our picks are the Rookie, the Prep, the Trekker, and of course Bullseye in Navy. [$12/pair;]