Motorola Moto X

The initial selling point for the Moto X was its surprisingly low price point for an out-of-contract Android phone: roughly $200. Considering its lowlight-optimized 10-megapixel camera, relatively snappy performance and nifty touchless voice control features (you can start searching by saying "OK Google Now" without any button presses), that really was an appealing price. But settling for a contract brings that price to zero, and highlights the phone's most unique feature among virtually any handset, and definitely among free-but-great models – you can customize the device's colors, with two choices for the front panel (black or white), eight choices for the accent color, and dozens for the rear panel.

Standout Feature: Customizable Design

[Free with AT&T or Verizon to $0.01 with Sprint; att.com, verizonwireless.com]