Some of the most valuable, and widely-distributed tracking data comes from your search term history – it's an assumptive snapshot of your interests, your brand choices, and your aspirations. Couple those records of curiosity with a history of the resulting search results you actually clicked on, and your online behavioral profile practically builds itself. Withholding your search history means either switching to a more secure search engine, like DuckDuckGo, or installing Disconnect Search, which also prevents the sharing and storing terms and results, but currently only works with Chrome and Firefox.
Powered By ZergNet
Sign up to receive the Men’s Journal newsletter and special offers from MJ and its marketing partners.
56 Perfect Things
Tech, Tools, Toys, & the Hottest New Gear
Plus: The Deadly Thrill of BASE Jumping
ON NEWSSTANDS NOW