Some of the most valuable, and widely-distributed tracking data comes from your search term history – it's an assumptive snapshot of your interests, your brand choices, and your aspirations. Couple those records of curiosity with a history of the resulting search results you actually clicked on, and your online behavioral profile practically builds itself. Withholding your search history means either switching to a more secure search engine, like DuckDuckGo, or installing Disconnect Search, which also prevents the sharing and storing terms and results, but currently only works with Chrome and Firefox.
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Style & Design 2014
Tech, Tools, Toys & the Hottest New Gear
Plus: When to Say No to Your Doctor
ON NEWSSTANDS NOW
Anthony Bourdain's Life Advice
The NFL's Pot Problem
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