Tel Trujillo has been serving the Santa Monica community for more than 50 years. He purchased his shop in 1975 from the original owner, who opened it back in 1955. According to regulars, the shop isn't much to look at, but Tel and his sons provide "good old-fashioned service" and take pride in their work. "It's not about cutting the most heads," says Trujillo. "It's about doing everything to make the customer look good and feel good about their hair." Though Tel stopped doing straight-edge face shaves a long time ago, he still uses a hot lather technique to clean up the neck and sides of every head that comes into the shop. [Haircuts, from $18. No charge for quick backrub with handheld electric massager; 2210 Pico Blvd., 310-450-7514]
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