Visiting the tailor can be a bit intimidating. He sizes you up sartorially when you walk through the door and literally a few minutes later – an awfully intimate process given the unfamiliar surroundings. Haberdashers have long tried to settle customers' nerves with drink, but many men (read: American men) still retreat to the department store and the comfort of boxy, off-the-rack suits. That problem is being solved by a group of new-school sellers of an old-school service: on-demand tailoring. These companies take the time and stress out of bespoke suiting by making house and office calls, empowering men to measure themselves, and altering store-bought suits into more flattering silhouettes. In each case, the investment – in terms of time and money – is remarkably low given the on-trend dividends. That's reason enough to cancel your annual appointment with that Hong Kong-based tailor who swings through town once a year to empty your wallet.
The suits offered by these companies vary from the flashy to the extremely conservative, but each company offers to create a more complimentary product and to make the whole process pleasant – if not enjoyable. And having fun with it is part of the high-end suiting process; it has been since the first British trader stumbled down Savile Row with a highball in hand.