Less service than solution, Indochino empowers its customers (or their significant others) to do the measuring. The process – a step-by-step video guide is available on the service's site – takes between five and fifteen minutes, depending on how exacting the deputized tailor decides to get. Once the numbers are entered into Indochino's system, customers are offered a wide variety of smart-looking, inoffensive suits. Ultimately, Indochino is all about efficiency and its suits can seem too middle-of-the-road to qualify for the bespoke label.
Indochino's well-constructed duds come with choices like the number of buttons on the coat, peaked or notch lapels, double or single vents, and – if you are still stuck in the nineties pleated pants. We think you should skip the pleats, but definitely get your name sewn in the jacket. Why not?
Because amateurs make mistakes, Indochino offers customers unhappy with the fit of their suit a $75 alteration credit usable at local tailors. If you're forced to use this fallback, you'll probably end up wondering why you didn't just go to the tailor in the first place. For this reason, we recommend visiting one of the brand's "Traveling Tailor" events, where knowledgeable workers take measurements and run potential buyers through the myriad available options, including functional sleeve buttons (you want those). Indochino may not come to you, but its events are breezy fun and it remains the most efficient way to buy a custom suit.
Cost: Fully customizable suits starting at $449. That's just a shade more than an off-the-rack suit from J. Crew.
Convenience: Getting fitted for an Indochino suit is incredibly easy – though you'll owe someone a favor. Our suggestion: If you can't make it a tailoring event, ask your most stylish friend for his help and give him some whiskey for his troubles. Bespoke suiting was always partially about the experience.