The Truth About Beer Goggles, Part II
We may also owe our beer goggling to the effect alcohol has on our self-perceptions, according to research that won an Ig Nobel in 2013. Titled "Beauty is in the Eye of the Beer Holder," this research involved two studies: one that found people rated themselves as more attractive the more they drank. In the second, people who thought they drank (not all had) rated their speech-giving abilities more positively than people who hadn't — independent judges showed this self-esteem boost to be unrelated to actual performance. So, it may not be that we necessarily find others more attractive when drunk (or when we think we're drunk) but that we think others are more attracted to us.