Determine Your Aromatic Baseline
Are you a spray kind of guy? Or dab and rub? Do you want a stronger or more subtle scent? Have a beard? Use beard oil? Scented deodorant? These are all questions to consider as you go about searching for a scent.
A quick primer: There are multiple concentrations of a scent, the most common of which are cologne, eau de toilette, and perfume. Cologne (technically eau de cologne) is the weakest concentration of the bunch, coming in around 2 to 4 percent. At the other end of the chart is perfume (a term that can refer to either men's or women's fragrances) with an intense concentration of 20 to 30 percent. It can be overwhelming if overused, and a little goes a long way, lasting almost the entire day. Somewhere in the middle, you'll find eau de toilette, usually 5 to 15 percent concentration and intense enough for the smell to last several hours. In all cases, the fragrance is likely most readily available in liquid form, but some scents also offer a solid version.
While the cologne itself is your main focus, always consider how a scent might play out against your other grooming products. Beard oils and washes are frequently scented, as are antiperspirants, shampoos, and moisturizers. You could neutralize any conflict by purchasing scent-free versions of these products, or simply be mindful of how the fragrances work (or don't work) together when testing out new colognes.