Appeal to history.
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Make like Bob Costas and try to find the drama and narrative underneath all the stats and scores. Putting sports in a greater historical context is always a sure way to hook sappy sports fans. For instance, Carton brings up the 9-11 attacks, which delayed the 2001 baseball season, setting up a dramatic World Series in November between the Yankees and the Diamondbacks. "I think it was the first World Series ever where the home team won every game, and it went 7 games," he recalls. Two of America's America's most iconic images in Olympics history were the Black Power salute from sprinters Tommie Smith and John Carlos in 1968 and the U.S. hockey team's "Miracle on Ice" victory celebration in 1980. Statistics are irrelevant when it comes to human interest stories, and it becomes a topic that the most sports-illiterate person can appreciate.