"No one can tell someone what's best on them," says Hockstein. "No one can tell you what you like the most." She says that she wants customers to have a "Eureka moment" when they smell their new perfume. A visceral reaction to a scent is the best sign that it's a good choice.
Credit: Anthony Lee / Getty Images
The 2014 Adventure Issue
From Iceland's Highway 1 to Utah's Canyonlands, an epic itinerary for modern explorers.
Plus: Building a Bigger Action Hero
ON NEWSSTANDS NOW
Duke Lacrosse and the Fog of Scandal
How Thailand's Most Notorious Prison Became a Fight Club
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