"No one can tell someone what's best on them," says Hockstein. "No one can tell you what you like the most." She says that she wants customers to have a "Eureka moment" when they smell their new perfume. A visceral reaction to a scent is the best sign that it's a good choice.
Credit: Anthony Lee / Getty Images
Powered By ZergNet
The Adventure Issue
Eight Trips That Take Your Further
Plus: The Toughest Agent in the NFL
ON NEWSSTANDS NOW
The Devil's Obstacle Course
Sign up to receive the Men’s Journal newsletter and special offers from MJ and its marketing partners.