Picking out a new scent can be a long, difficult journey if you don't have a strategy. But it's worth taking some time. Everyone you know will – subconsciously or otherwise – closely associates your smell with your presence, and if you have an off-scent, they'll remember you for it. But where to start? We reached out to Kate Hockstein, who runs the perfumery Le Labo, and asked her for a game plan.
Don't Call it 'Cologne'
There are a lot of misconceptions about men's perfume, foremost among them is the notion that it's called cologne. "A cologne," Hockstein explains, "is just going to be a much lighter scent; it doesn't actually refer to the gender of the perfume at all. Perfume is just a much stronger, much more concentrated version of the scent." Le Labo and other serious scent makers only make perfume. Don't end up ignoring more carefully crafted products by using the wrong word.
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