Picking out a new scent can be a long, difficult journey if you don't have a strategy. But it's worth taking some time. Everyone you know will – subconsciously or otherwise – closely associates your smell with your presence, and if you have an off-scent, they'll remember you for it. But where to start? We reached out to Kate Hockstein, who runs the perfumery Le Labo, and asked her for a game plan.
"A lot of people – especially in New York, where we have such violent season changes – look for one scent in the summer and a different scent in the winter," says Hockstein. "That's very subjective." Because different people associate scents with entirely different activities and objects, one person's July is another's January. The best bet, Hockstein says, is to go with your gut (or ask your significant other).
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