"When someone comes in and they have no idea where to start, I like to ask what they're looking for," says Hockstein. "I don't like to have people smell everything – I like to ask them what they like, the notions they already have. And I'll judge what I show them based on that." The reason Hockstein is reluctant to show off her whole line is that customers who try to many can become over-stimulated and stop smelling the smaller differences between similar scents. She strongly recommends knowing whether you want something closer to a sea spray or a musk so your nose doesn't get confused while you shop.
Credit: Walter Zerla / Getty Images
Powered By ZergNet
Sign up to receive the Men’s Journal newsletter and special offers from MJ and its marketing partners.
Off the Grid With the Ultimate Globe Trotter
Plus: Inside Football's Big Data Revolution
ON NEWSSTANDS NOW