Narrow the Field
"When someone comes in and they have no idea where to start, I like to ask what they're looking for," says Hockstein. "I don't like to have people smell everything – I like to ask them what they like, the notions they already have. And I'll judge what I show them based on that." The reason Hockstein is reluctant to show off her whole line is that customers who try to many can become over-stimulated and stop smelling the smaller differences between similar scents. She strongly recommends knowing whether you want something closer to a sea spray or a musk so your nose doesn't get confused while you shop.