"When someone comes in and they have no idea where to start, I like to ask what they're looking for," says Hockstein. "I don't like to have people smell everything – I like to ask them what they like, the notions they already have. And I'll judge what I show them based on that." The reason Hockstein is reluctant to show off her whole line is that customers who try to many can become over-stimulated and stop smelling the smaller differences between similar scents. She strongly recommends knowing whether you want something closer to a sea spray or a musk so your nose doesn't get confused while you shop.
Credit: Walter Zerla / Getty Images
Powered By ZergNet
Sign up to receive the Men’s Journal newsletter and special offers from MJ and its marketing partners.
56 Perfect Things
Tech, Tools, Toys, & the Hottest New Gear
Plus: The Deadly Thrill of BASE Jumping
ON NEWSSTANDS NOW