Picking out a new scent can be a long, difficult journey if you don't have a strategy. But it's worth taking some time. Everyone you know will – subconsciously or otherwise – closely associates your smell with your presence, and if you have an off-scent, they'll remember you for it. But where to start? We reached out to Kate Hockstein, who runs the perfumery Le Labo, and asked her for a game plan.
Narrow the Field
"When someone comes in and they have no idea where to start, I like to ask what they're looking for," says Hockstein. "I don't like to have people smell everything – I like to ask them what they like, the notions they already have. And I'll judge what I show them based on that." The reason Hockstein is reluctant to show off her whole line is that customers who try to many can become over-stimulated and stop smelling the smaller differences between similar scents. She strongly recommends knowing whether you want something closer to a sea spray or a musk so your nose doesn't get confused while you shop.
Credit: Walter Zerla / Getty Images