Picking out a new scent can be a long, difficult journey if you don't have a strategy. But it's worth taking some time. Everyone you know will – subconsciously or otherwise – closely associates your smell with your presence, and if you have an off-scent, they'll remember you for it. But where to start? We reached out to Kate Hockstein, who runs the perfumery Le Labo, and asked her for a game plan.
Test on Your Skin
Don't spray perfume in the air or onto those pieces of paper they hand out in Macy's. Hockstein recommends that men dot each scent they're interested in directly on their skin and smell it there. "It's the most important thing about picking a new perfume, because a scent does not smell the same on everybody," she says. "You can read all day about the fragrance notes, but you never know how they’re all going to interact unless you’re really smelling it."
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