Don't spray perfume in the air or onto those pieces of paper they hand out in Macy's. Hockstein recommends that men dot each scent they're interested in directly on their skin and smell it there. "It's the most important thing about picking a new perfume, because a scent does not smell the same on everybody," she says. "You can read all day about the fragrance notes, but you never know how they’re all going to interact unless you’re really smelling it."
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