Go deep on one topic.
Find something you're passionate about – portraits of local people, death row inmates, food, whatever – and shoot it as many different ways as you can, Steinmetz says. For Steinmetz, aerials of deserts and arid landscapes have been his focus in recent years. While he's shot them countless times, he always finds something visually new. "I love doing photo essays, and for anyone who wants to become more serious with their images, it's a great way to expand your craft. You keep working on that one thing and you'll be amazed at what you discover. It's like peeling back an onion: You keep finding more and more interesting layers."