Do creative work first.
Research shows most people are much more creative in the mornings. "Creative work requires a lot of mental resources, which get tired out by all the decisions you make managing emails and answering phone calls," Rock says. Instead of sifting through your inbox first thing, dive right into a more involved project. "It's best to harness your brain's natural rhythms," says Rock. "If you do creative work first, while your brain is still quiet, you'll have more breakthroughs."