When Joe De Sena, a former Wall Street trader, hosted the first Spartan Race in 2010 near his current home in rural Vermont, 700 competitors showed up. Last year, more than 500,000 people participated in 120 Spartan Races in 17 countries. De Sena knows competition: He has run several of those courses, and competed in Ironman triathlons, ultramarathons, and over 100 other major races. For our July cover story, we profiled the Spartan race founder and during our interviews he offered us these six rules for doing business.
Consult Your Elders
I was lucky: From a very young age, I knew to ask somebody older, somebody who'd done things before. I must have been 8 or 10, and I'm hanging out with 15-year-olds because it was just easier for me to bypass the mistakes. How do you sell fireworks? I just wanted to get right to, "How do you do this?" I always wanted to be around successful people. And a lot of people don't do that.
Credit: Photograph by Peter Yang