When Joe De Sena, a former Wall Street trader, hosted the first Spartan Race in 2010 near his current home in rural Vermont, 700 competitors showed up. Last year, more than 500,000 people participated in 120 Spartan Races in 17 countries. De Sena knows competition: He has run several of those courses, and competed in Ironman triathlons, ultramarathons, and over 100 other major races. For our July cover story, we profiled the Spartan race founder and during our interviews he offered us these six rules for doing business.
Figure Out What You Can Do for Them
When you meet somebody, you need to figure out how you can make their life better. That's what my dad pushed on me. What can I do for you? More to the point, What can I do for you that you could someday pay me for? Most people have their hand out – "Well, I'm not doing anything unless you pay me." I don't need you. Good luck, I hope it works out for you.
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