When Joe De Sena, a former Wall Street trader, hosted the first Spartan Race in 2010 near his current home in rural Vermont, 700 competitors showed up. Last year, more than 500,000 people participated in 120 Spartan Races in 17 countries. De Sena knows competition: He has run several of those courses, and competed in Ironman triathlons, ultramarathons, and over 100 other major races. For our July cover story, we profiled the Spartan race founder and during our interviews he offered us these six rules for doing business.
In Fact, Know Five
At the beginning, we would hire a guy; we'd lay out the plan, he would try to execute the plan, and then you'd find out, three months later, it was the wrong guy. Instead, I want to get five people working on it. The downside to that is everyone's frustrated, like, "What the fuck? That guy called the airline?
I thought I was calling the airline." But, for me, there's one goal. And if I've got five Special Forces guys, I'm more likely to get to the goal line.
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