When Joe De Sena, a former Wall Street trader, hosted the first Spartan Race in 2010 near his current home in rural Vermont, 700 competitors showed up. Last year, more than 500,000 people participated in 120 Spartan Races in 17 countries. De Sena knows competition: He has run several of those courses, and competed in Ironman triathlons, ultramarathons, and over 100 other major races. For our July cover story, we profiled the Spartan race founder and during our interviews he offered us these six rules for doing business.
Know When to Shut Up
I like people who don't require a lot of chitchat. What's great about Wall Street guys (and there's a lot of negatives, too) is they're tuned in to the notion of, "I just need to know what I need to know and I don't need to know any other information." They can sense right away if it's time to get off the phone – and those are great attributes because everything else is just wasted time.
Credit: Photograph by Peter Yang