Vaughn Brown, a former ad exec and singer, named his up-and-coming active lifestyle brand Parker Dusseau after his uncle, who skied, sailed, biked everywhere, and founded the San Francisco Fly-Fishing Club. The company's mission: Supply men with clothes that are good for all seasons and all activities.
"I felt like I was putting on a costume to go cycling rather than wearing clothes that adapted," says Brown. "A lot of highly technical clothes look highly technical, and I wanted something I could wear to work and feel good about."
Parker Dusseau recently started taking preorders for its handsome, locally manufactured chambray shirts and slick, abbreviated biking trousers. The collection is designed to provide options for men who want to transition seamlessly between work, horseback riding, cooking, hiking, sport shooting, race-car driving, and mountain climbing. Brown says he plans to start manufacturing breathable merino sweaters as soon as he can. [parkerdusseau.com]