Don't listen to what anyone says, Pinterest isn't a destination for women. In fact, 10 of the top 45 Pinterest users are now men. Still not a majority, but if you're into cars, gadgets, good design, clothes, and cocktails, you'll want to jump in, since it's a great way to share and keep track of things you like and may want to act on later. Think of it as Evernote or Pocket with pictures (except they aren't your own pictures, since Pinterest is all about pinning and sharing what's already on your feed rather than adding original content). Arguably, it's even more like the latter app's article bookmarking feature, thanks to the just-updated Pinterest article pins, which make it easy for you to find, share, save-to-read-later the stories you like. Before you start pinning, though, there are a few things you need to know, since Pinterest isn't quite like all the other social media sites. (And don't forget to follow 'Men's Journal' on Pinterest.)
Daniel Bear Hunley is a social media consultant, whose food, style, and travel boards have garnered him more than 1.6 million followers on Pinterest.
Your feed is only as good as the people you follow.
If you use Twitter, then you know that your feed is quite different from your 12-year-old niece's – all because you follow different people. There's a wealth of content on Pinterest, and unless you're looking for a wedding dress soon, you won't be interested in much of it. To have a great experience, cut down the noise and find pinners and boards with content that you actually want to see. The sign-up process for Pinterest allows you the option to "fill your home feed." It'll give you lists of boards you might be interested in organized around categories like Art, Architecture, Cars and Motorcycles, Humor, Design, Geek, and Men's Fashion, among many others, but you can also just go right to those categories any time by clicking on the menu in the upper left-hand corner of the Pinterest page. You can follow specific boards that strike your fancy – everything from vintage beer cans, cocktails, and breakfast to muscle cars, travel destinations, and iPhone apps. There are even some boards dedicated specifically to men's interests, such as Board of Man and, of course, 'Men's Journal.' Find some boards that strike your fancy and "follow them." You can also follow pinners, specifically, which basically means you follow every pin he or she will post, and not just, say, the images from their recipe board. Some prominent men on Pinterest include Anderson Cooper, technologist Robert Scoble, George Takei, Andrew Zimmern, while men with some of the biggest followings include this writer (food, drinks, and style), Josh Draper, Luke Dean-Weymark (an Australian extreme sports enthusiast with jam-packed boards on surfing, gear, and cars), Tim Sullentrup (an entrepreneur with great problem-solving ideas for design), Mike Dew, and Thomas Murphy. (This is also a helpful time to google Best Male Pinners or Best Tech Pinner. You'll find lists of people who are doing Pinterest well. Follow them. The better content you get, the more you'll enjoy the site.
Credit: Lee Crawford / Pinterest