After hip fashion digest Inventory magazine sold briskly in 2009, editor Ryan Willms launched a site to sell the kind of ultracool wares he was pimping on paper. The thread uniting the spare offerings is attention to detail. The company now has a very small, very hard to find store in New York, but its site continues to do a brisk business in tightly tailored flannel and chunky knits. The operation is Canadian – not that there's anything wrong with that – and it feels it.
Powered By ZergNet
Gear of the Year
102 of the Best Tools, Toys & Tech
Plus: The Woman Who Bails Out the NFL's Bad Boys
ON NEWSSTANDS NOW
Joby Ogwyn: The Man Who Fell to Earth
Life Advice from John Cleese
Sign up to receive the Men’s Journal newsletter and special offers from MJ and its marketing partners.