After hip fashion digest Inventory magazine sold briskly in 2009, editor Ryan Willms launched a site to sell the kind of ultracool wares he was pimping on paper. The thread uniting the spare offerings is attention to detail. The company now has a very small, very hard to find store in New York, but its site continues to do a brisk business in tightly tailored flannel and chunky knits. The operation is Canadian – not that there's anything wrong with that – and it feels it.
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