Sugoi Zap bike jacket

The reality of a 9-to-5 job is you're often getting your exercise in the dark, particularly in the short days of winter. Sugoi keeps runners, bikers, and walkers visible to oncoming traffic with its Zap Jacket. The Zap uses Pixel, which takes reflectivity to a new level. When hit by light, the fabric looks like it's electronically lit up. When not directly illuminated, it's invisible. The waterproof, breathable Zap jacket has a dropped tail, waterproof zip, and rear stash pocket. [$150; sugoi.com]