Facial oils and serums catering to men are flooding the market. "Think of these products as a multivitamin for your skin," says New York City facialist Elena Rubin. A few reasons to consider using them: "Men have more and larger pores, and as they get older, their skin gets drier," says dermatologist Paul Jarrod Frank. While you may moisturize with a lotion, its emulsified formula stays only on your face's top layer; an oil hydrates better because it's absorbed deeply into the skin, Rubin explains. Serums, meanwhile, can contain a salicylic acid to shrink the appearance of large pores and antioxidants to brighten your face. Don't expect fountain-of-youth results, but using these products could slow aging. "It's about prevention – once the damage is done, it's hard to correct," says Dr. Joshua Zeichner, research director at Mount Sinai Hospital in New York City. Here are ten products worth trying.
AHAVA Age Control Intensive Serum
Ahava's Dead Sea minerals hydrate by drawing moisture up to the outer layers of the skin where it's needed most; rosemary extract improves circulation to increase radiance and elasticity. [ahava.com, $65]