Withings Activite Pop
Withings Activité Pop might look familiar. It's the same dressed-up step counter that we've already seen, but now it has a rubber strap instead of leather, making it suitable for swimming (and a bit more suitable for sweating). It also loses its predecessor's Swiss-made sapphire glass to help make the price more competitive. The inset dial displays the percentage of steps you've taken toward your goal that day.
[$150; withings.com; Available March 2015]