Noc Noc, San Francisco
No Bud, No Coors, No PBR. That is the motto of Noc Noc, a bar in the Lower Haight (otherwise known as the just slightly less touristy section of the Haight). In the age of the hipster, the lack of PBR is unique enough. But Noc Noc also has the benefit of being incredibly strange. Located in a poorly-lit basement, the interior looks a lot like Fraggle Rock.
Noc Noc doesn’t have a liquor license, and thus only sells beer, wine, and sake, but you’ll be thankful for the lack of hard liquor once you’ve spent more than five minutes in here — the ambiance is trippy enough on its own.
What to order:
A Lagunitas paired with a couple of sake bombs.