Nike VRS Covert 2.0

They say you drive for show, and sure enough, this new driver looks flashy: Its clubhead is gray splashed with sports-car red. True to its name, though, the Covert has a secret in the form of a hollow cavity, which braces the clubface at impact, increasing stability and imparting more energy into your tee shots. Try it on a bucket of range balls and you'll be hooked. [From $300; nikegolf.com]