Enjoy By IPA
Brewery: Stone Brewing
San Diego is ground zero for the massively bitter IPA, but Stone's Enjoy By imperial IPA has more to recommend it than just tongue-punching bitterness. With an expiration date on the label for each batch (hops don't age well), Stone is challenging every store and bar to sell the beer at it's absolute freshest and the customers to drink it as soon as possible. While Stone is not the first brewery to stamp a date on the side of the bottle, it's the first to make the date an integral part of the beer's identity. This commitment to freshness ensures that the wickedly dank, resiny, tropical flavors that Stone crams into each bottle of Enjoy By are still there when you crack it open.