It's not just a commercial: Brewmaster Jim Koch actually does visit Germany's Stanglmaier Farm every year to check on his crop of "noble" hops – the five most esteemed strains of the approximately 100 hop species. All five go into this crisp, slightly bitter German-style pilsner – the most delicious new beer to come out of the now-venerable Boston Beer Company in years. [samueladams.com]
This Year's Best Gear
From toys and tools to gadgets and four-wheel fun, we give you the rundown of the most exciting new goods.
Plus: A Look Inside the Global Ivory Trade
ON NEWSSTANDS NOW
Sign up to receive the Men’s Journal newsletter and special offers from MJ and its marketing partners.