Even in his later years, Sol Moscot would still make it into the family's eyewear shop on weekends. "It was so important to him to adjust people's frames," remembers Dr. Harvey Moscot, his grandson. "He always wanted to interact with the people." Harvey, who now heads up eyecare for the family business, has brought his own rock and roll style to the way Moscot connects with customers. Regular music nights draw crowds to the company's Orchard Street store, where pictures of singers and actors wearing Moscot frames decorate the walls.