The shoes may have an old New England sensibility, but Rancourt is hardly an old-fashioned operation. "In the old days, you could take out an ad in a magazine or open a store, and that's how you were going to sell your shoes," says Kyle Rancourt, who co-founded the company with this father and serves as the VP of Sales & Marketing. "Today you really need to be smarter about it." For Kyle, that means embracing modern marketing and a built out social media presence alongside upgrades like an at-home fitting program, online shoe customization engine, and computer-operated cutting machine capable of paring the prototyping process down to a matter of weeks, not months. The idea is to hand craft shoes without ignoring technologies that allow cobblers to work with more clients more efficiently.
Powered By ZergNet
Sign up to receive the Men’s Journal newsletter and special offers from MJ and its marketing partners.
56 Perfect Things
Tech, Tools, Toys, & the Hottest New Gear
Plus: The Deadly Thrill of BASE Jumping
ON NEWSSTANDS NOW