Much like your favorite timepiece, your everyday pair of denim should be made of quality and be capable of syncing up with almost every item in your wardrobe. It should handsomely age with you and be as low maintenance as possible. Find the perfect fit and you'll have an effortless staple for years to come.
"A timeless pair of jeans has that classic shape — you know it when you see it," says Josh Gustin, co-founder of Gustin denim. "The fabric is sturdy and dependable. It's one of the few materials that feels alive and that actually improves with time."
When shopping for denim, the right fit is paramount. Jeans should be "comfortable, but not too loose," says Scott Morrison, founder of 3x1. "You should be buying a regular rise pair of slim or straight leg jeans with a small taper." Morrison champions selvedge, the method by which all denim was woven up until the 1960s. "In my mind, for men, it's the best quality you can get."
Regardless of how trends change, a great pair of denim with the right silhouette and shade will remain timeless and keep up with the heavy rotation of your evolving closet. With the countless brands out there, we've highlighted some of the quality companies you may not have heard of, but which have the heritage and track record to last, and complement, your everyday style.
"A simple T-shirt on top is always a casual winner, or a Japanese oxford cloth button down on top for a bit more formality," says Stephen Powell, the other co-founding half of Gustin. "Pair jeans with a broken-in pair of leather high top sneakers to a classic pair of boots. With denim as the focus, you'll have a lot of options."