When IWC sets its sights on a new corner of the watch market, it dives right in. This year, it's all about the ocean. Last overhauled in 2009, the Aquatimer Automatics, with their 42mm cases, are the smallest member of the Aquatimer family. The new collection keeps the same general aesthetic as the 2009 Aquatimer lineup but introduces several new technical innovations – the most prominent being the improved water-pressure rating from 120 meters to 300 meters (the same as the Aquatimer Chronographs). In addition to the Super-LumiNova markings –blue for time display and green for dive times – external rotating bezels and pure three-handed dials, an all-new concept is the IWC SafeDive System, a combination internal-external bezel system that replaces the traditional crown-based operation. In a nutshell, the clutch mechanism only allows the internal bezel to rotate counter-clockwise in one-minute increments, making it both precise and unidirectional so that it provides ease of operation. [$6,750 with stainless steel strap; iwc.com]
Mad Men's Charming Rogue
The man who played Roger Sterling, is moving on – surfing in Montauk, hanging with his son, and directing a feature film.
Plus: Greenpeace's High-Seas Avenger
ON NEWSSTANDS NOW
What's on John Slattery's Mind
Willem Dafoe's Life Advice
Sign up to receive the Men’s Journal newsletter and special offers from MJ and its marketing partners.